Madhya Pradesh Today Media Limited

Sector n/a · NSE

₹37.65₹0.00 (0.00%)

DalalBaazaar Score

51 / 100

🟡 Moderate

Verdict

CAUTION

Risk

High

Driven by high debt relative to equity, micro-cap size, which brings thin liquidity, falling profits.

In simple words: The business is earning a fairly low return on the money invested in it, though profits are falling even as sales grow. Debt is the main factor to watch.

Decision support, not a buy or sell call.

As of 18 Oct 2026, 7:00 pm

Understanding the Business

The 60-second version of Madhya Pradesh Today Media Limited — what it does, how it earns, and who it competes with, before any of the numbers below.

How does it make money?

Turns over ₹24 Cr a year. Of every ₹100 of sales, about ₹12 reaches shareholders as profit, with ₹21 left at the operating level before interest, tax and depreciation.

What is its competitive advantage?Little sign of one

Returns on capital of 8.9% are at or below what the capital likely costs. That is the financial pattern of a business competing largely on price, where advantage has to come from execution rather than position.

What has been driving growth?

Sales and margins have both contributed to where profit is now. Over 3 years revenue moved +10% while net margin moved +11% relative to itself. What this cannot tell you is which products, customers or geographies did the work — that lives in the segment disclosures of the annual report.

Revenue effect+10%

Margin effect+11%

DalalBaazaar Score

51/ 100

Moderate

Weighted across six categories. Every point is explained below.

✗ Micro Cap: thinner liquidity and sharper drawdowns are normal
✗ High leverage magnifies any downturn in earnings

Quality vs. Valuation

Company Quality

56/ 100

Average

How good the business is, ignoring the share price entirely.

Valuation

88/ 100

Cheap

What you are being asked to pay, ignoring how good the business is.

A reasonable business at a reasonable price — neither the quality nor the valuation stands out in either direction.

vs. its own history

Not enough price and earnings history

vs. sector peers

Not enough peers with a usable P/E

vs. generic bands

No P/E available

EV/EBITDA

1.0x

PEG

—

What's Good / What's Bad

🟢 What's Going Well3

Debt is being paid down
Total debt is down 37% over 3 years.
Cash generation is improving
Free cash flow is up 554% over 3 years.
Consistently profitable
Profitable in every one of the last 4 reported years.

🔴 What Needs Attention1

Margins are compressing
EBITDA margin has slipped from 22.7% to 20.8% over 3 years.

Red Flags

1 item require attention · 1 high

🔴High leverageFinancial
Debt/Equity of 4.85x — earnings must service borrowings before shareholders see anything.

Investment Thesis

🟢 Bull CaseWhat could make this work?

Deleveraging frees up earnings
Debt is down 37% over 3 years. Every rupee of interest not paid drops to the bottom line, so profit can grow even if revenue does not.
Earnings have proved durable
Profitable in every one of the last 4 reported years. Consistency lowers the risk that any single bad year is structural rather than cyclical.

🔴 Bear CaseWhat could go wrong?

Margins are being competed away
EBITDA margin has fallen from 22.7% to 20.8%. If the trend continues, profit falls even on flat sales — and margin decline rarely reverses quickly.
Leverage amplifies any setback
Debt/Equity of 4.85x. Interest is payable whether or not the business has a good year.
Growth barely outpaces inflation
Revenue compounding at 3.2% a year is close to the rate prices rise, so the business is gaining little ground in real terms. That leaves the share price dependent on a re-rating rather than on earnings growth.
Size brings its own risk
Micro Cap businesses are thinly traded, so exits are harder in a falling market and single events move the price more than they would for a larger company.

🟡 Key Things to WatchMeasurable tripwires, set against where this company stands today

1EBITDA margin holds above 19%✓ 20.8%
Two points below today's level — enough room for noise, tight enough to catch real compression.
2Revenue growth stays above 4% a year✗ 3.2% CAGR
Latest reported year was 10.4%. The bar is set below the established compounding rate, so ordinary variation does not trip it.
3Free cash flow remains positive✓ ₹9 Cr
Profit that never becomes cash eventually stops being profit.
4Debt / EBITDA stays below 2x✓ 0.5x
The ratio lenders write covenants against; it survives a small or negative equity base, unlike Debt/Equity.
5ROCE stays above 8%✓ 8.9%
Falling returns on capital are usually competition arriving, and show up here before they reach the margin.

Investment Checklist

4 / 9 checks passed

✗ Strong return on equity (ROE ≥ 15%)
✗ Strong return on capital employed (ROCE ≥ 15%)
✓ Healthy net margin (≥ 10%)
✓ Generates positive free cash flow
✗ Manageable leverage (Debt/Equity < 1.0)
✓ Adequate short-term liquidity (Current Ratio ≥ 1.0)
✓ Revenue growing year-over-year
✗ Profit growing year-over-year
✗ Short-term technical trend isn't bearish

Price history

Quick Metrics

2 good · 6 neutral · 3 weak

Market Cap

₹17 Cr

Micro Cap

Smaller company — thin liquidity and deep drawdowns are normal here

P/E (Trailing)

Not available

No data

Source didn't return this field

P/B Ratio

Not available

No data

Source didn't return this field

EPS (TTM)

Not available

No data

Source didn't return this field

ROE

6.1%

Weak

Weak capital efficiency

ROCE

8.9%

Moderate

Moderate return on the capital in the business

Debt/Equity

4.85x

High

High leverage

Revenue Growth (YoY)

10.4%

Healthy

Healthy top-line growth

Profit Growth (YoY)

-26.5%

Falling

Profits are shrinking

Dividend Yield

None

No dividend yield reported — usually means no payout, but verify if one was recently initiated

Free Cash Flow

₹9 Cr

Cash generative

Generates cash even after funding its capex

More Metrics

Gross Margin

82.9%

Proxy

Operating margin unavailable — showing gross margin instead

Net Margin

12.4%

Good

Strong bottom-line conversion

Current Ratio

5.65

Comfortable

Healthy short-term liquidity

Technical Snapshot

SMA 20 / SMA 50

41.5 / 42.9

Bearish alignment (short < long)

Price vs SMA 200

Below

Long-term downtrend

RSI (14)

100.0

Overbought zone

Financial Trend (4-Year)

Metric	FY23	FY24	FY25	FY26	3Y CAGR
Revenue	₹22 Cr	₹22 Cr	₹22 Cr	₹24 Cr	+3.2%
EBITDA	₹5 Cr	₹5 Cr	₹5 Cr	₹5 Cr	+0.2%
EBITDA Margin	22.7%	23.2%	22.6%	20.8%	—
PAT (Net Profit)	₹2 Cr	₹3 Cr	₹4 Cr	₹3 Cr	+6.8%
EPS	₹5.34	₹5.53	₹8.86	—	—
ROE	6.3%	6.1%	9.1%	6.1%	—
ROCE	10.3%	9.9%	11.2%	8.9%	—
Total Debt	₹4 Cr	₹2 Cr	₹1 Cr	₹2 Cr	-14.1%
Free Cash Flow	₹1 Cr	₹3 Cr	₹1 Cr	₹9 Cr	+87.0%

🟢 Revenue has grown at 3.2% a year over 3 years.

🟡 EBITDA has been broadly flat over 3 years (0.2% a year).

🔴 EBITDA Margin has fallen from 22.7% to 20.8% over 3 years (-1.9 pts).

🟢 PAT (Net Profit) has grown at 6.8% a year over 3 years.

🟡 ROE has held roughly flat at 6.1% over 3 years.

🔴 ROCE has fallen from 10.3% to 8.9% over 3 years (-1.4 pts).

🟢 Total Debt has shrunk at 14.1% a year over 3 years.

🟢 Free Cash Flow has grown at 87.0% a year over 3 years.

Balance Sheet & Cash Flow — FY2026

Total Assets

₹54 Cr

Total Liabilities

₹6 Cr

Cash & Equivalents

₹15 Cr

Operating Cash Flow

₹10 Cr

Capex

-₹1 Cr

Recent News

6 general

ROBOKIDZ EDUVENTURES LTD. Stock/Share price , NSE/BSE Forecast News and Live Quotes

Equitymaster, 14 Oct

Bittu Tabahi shares ‘heartbreaking’ update as Ajnar River in Madhya Pradesh turns polluted again despite 8

The Economic Times, 13 Oct

B.A.G Films and Media: 7 Stock Signals to Watch

Univest, 22 Sept

No govt info on ChatGPT, no Reels in uniform: MP Police's new social media rules

India Today, 22 Sept

CENTURY BUSINESS MEDIA LTD. Stock/Share price , NSE/BSE Forecast News and Live Quotes

Equitymaster, 21 Sept

Congress slams Madhya Pradesh CM over land deals, Akhilesh sees 'BJP plot' to topple 3 CMs

The Times of India, 24 Jun

Watch Items

Cross-check against the company's latest quarterly filing / investor presentation before acting.
Sector/industry classification unavailable — verify manually for peer comparison.
3 metrics couldn't be retrieved for this stock — this is more common for smaller or thinly-covered listings.
RSI is in overbought territory — momentum entries here carry more short-term pullback risk.

DalalBaazaar Thesis

StrongFinancial Health

MiddlingBusiness Quality · Profitability · Valuation

WeakGrowth · Risk

Points for each in the Score ↑

Unremarkable in both directions

A reasonable business at a reasonable price. Nothing here is alarming and nothing is compelling, which usually means the decision rests on things this data cannot see — the industry's direction, management's intent, and what else is available to you. 1 high-severity red flag sits above this conclusion and should be read first.

1 of 5 tripwires tripped — Revenue growth stays above 4% a year · see Key things to watch ↑