Pramara Promotions Limited

🔴 Bear CaseWhat could go wrong?

1. Sales are being booked faster than collected
   Receivables are up 255% against revenue up 125%. If customers keep taking longer to pay, reported profit will not turn into cash — and write-offs follow if some never do.
2. Returns on shareholder capital are falling
   ROE has dropped from 13.9% to 8.3%. Each rupee of equity earns less than it did, so profit growth increasingly depends on raising more capital rather than on the existing base working harder.
3. Earnings are hard to forecast
   Profit has swung sharply from year to year, so any single year — good or bad — is a weak guide to the next. Cyclical earnings deserve lower multiples for that reason.
4. Size brings its own risk
   Micro Cap businesses are thinly traded, so exits are harder in a falling market and single events move the price more than they would for a larger company.
5. Several serious flags at once
   3 high-severity checks triggered. Individually each has an explanation; together they raise the chance that something structural is wrong rather than a one-off.